Visualization is the key to e-commerce success. We have entered what’s called a visual economy. Our use of data has nearly increased 15x more since 2013. And 3D product imagery on e-commerce websites has revolutionized its customers’ shopping experience with endless creative interactive possibilities, which is both visually compelling and addictively engaging.

The fact is 3D is not a new state-of-art. We have been watching 3D cinema in theatres with 3D glasses on, which give humans an enthralling experience by bringing closer to reel life, evoking real emotions. Today, it’s much more common to hear 3D discussed in the context of e-commerce. Why? Because, while moviegoers were never more than tepid for 3D cinema experiences, online shoppers love being able to experience products via interactive 3D in their day to day life.

The ultimate end game for e-commerce retailers is to increase conversions and reduce the return rates by turning prospects into customers. And 360-degree spin images give the customers a sense of presence: you can spin the product image around to get a feel for the textures, quality, and details, zoom in or out and interact with it which is fun.

Hence, 360 product spin images is a short story narrated by the product itself. E-commerce retailers got to serve compelling visual content to get their customer’s attention and an interactive 3D will get you covered. But how can 360-degree product spin images benefit e-commerce retailers increase sales?

Well discuss it below:

Significance of 360 images for E-commerce Retailer

Arouse Confidence

Customers face a crisis of confidence in their inability to buy the right product, in part because of the surfeit consultative content they have at their disposal. But on the other hand, interactive 3D boosts their confidence by exactly showing buyers what they’ll get.

Relieve Pre-purchase Distress

E-commerce retailers equipped with less expensive items have seen significantly more sales than retailers with big-items like jewelry and furniture because customers fear spending large amounts online unless they are sure what they like is what they’ll get. To propel customers to hit the buy button, 360-degree images relieve pre purchase anxiousness by empowering buyers with certainty.

Integrating Offline into Online

Brands that have both offline and online stores struggle to display all of their products in real space (store) incapable to provide a cohesive customer experience. To counter the problem brands can list 360-degree spin product images on an e-commerce website to provide a facile and more interactive shopping experience with more product listing.

All of these definitely increase purchasing confidence among the customers, translating to higher conversions and reduced return rates for retailers.

But, hey do you know how 360 degree spin images are created? Let me explain it below how it’s done by the experts.

360-Degree Rotation

Dozens (mostly36-72) of 2D images are tweaked and stitched together to obtain a rotational 3D view, which can take up to 2-4 hours, solely to create a single image. This gives the ability to zoom in on the product and rotate it to get a feel for the textures, quality, and details. It has observed the impact on conversion rates up to 40%.

Augmented Reality

It is basically a projection of a 3D image on a view captured by a customer’s smartphone camera (e.g., a customer’s living room or a customer’s face). The effect is that customers can see the product in its real-life context. AR offers customers a digital try before you Buy experience, allowing them to see how big an object actually is in their environment, and by doing so ‘picture’ the product in their situation. Large products that are difficult to return (furniture), high-cost products, personal care products that customers would usually try on (makeup, clothing) AR work well for them. Augmented reality will be a total game-changer for e-commerce retail business elevating conversion rates up to 300%.

This is essentially why so many experts are talking about 3D revolution in e-commerce industry.

If you don’t think so I’ll take you through an example of how 3D images can significantly convince and assure you about the product and propel to hit the “buy” button.

The image represents a product photo of a couch from one of a popular brand. It’s a 2D image that’ll let the potential buyer see only what the photo allows.

Now check the same image of the couch in a 360-degree view

As you can see how you can spin the couch around and see it from all sides & angles, zoom in to feel the texture and see details as well as change the color & fabric. This is a great example of product personalization. With a simple 3D image the consumer will probably have an easier time getting a realistic, total picture of the couch, effectively.

The 3D images answer a whole lot of questions and eliminate confusion from the minds of their customers to have up-front, visually – and helps them know, realistically, exactly what they are getting and ultimately have the right tool to buy the right couch. It empowers your customers to buy what they want from you. And intuitively this makes it less likely that the product will not meet expectations and be returned.

Do it all with Prepress India

Prepress India offers robust solutions with an amalgamation of advanced technology and highly skilled editors to fabricate interactive 3D images to create a unique customer experience. A 360-degree image enables higher-resolution visuals. Perfectly created 360-degree spin images ease customer anxiety by strategically deploying them on e-commerce websites to prospect massive sales and increase conversions.

If an image is worth 1000 words, imagine the worth of a 3D model.

Reach the Right Outsourcing Agency

Share your bulk images with our easy to avail services by contacting us via various platforms available like CRM, Dropbox, Digital Asset Management System, E-Mail, and Skype calls.