The demand for shoe editing services is rising day by day, do you know why? Visualization is cardinal for e-commerce fashion industry; masses are allured through perfect crafted imagery of footwear. Every person needs different footwear for different purposes and occasions. This leads the average public to buy a lot of shoes and there are sundry brands to cull from, substantially a lot of competition in the marketplace. Manufacturers want to uphold their products.

Hence to make your footwear image listing irresistible, specialized footwear retouching services are advantageous to avail, in order to showcase the brand value and increase conversions. To generate appealing imagery, various techniques such as shoe clipping path, shoe background removal, shoe cropping, alignment adjustments, etc. are done.

In today’s blog I’ll take you through various techniques used to generate impeccable footwear imagery and how can it benefit you.

So let’s get it started.

Types of Footwear Photo Editing Techniques

Different complexities of different footwear require consistent quality embedded and should adhere to the e-commerce guidelines. Hence the footwear images have to go through various editing techniques to attain high-end look.

Let me take you through the process step by step how footwear image acquire sheen.

Clipping Paths and Background Removal

No matter whether you have personal images or commercial images, replacing unfitting backgrounds is central to perfectionism. Unless you remove the background your subject will not be in focus.

The technique used to remove backgrounds is clipping path. Photo editors open the image in Photoshop canvas, select the pen tool, and create a path around the edge and create a vector path around the shoe. Convert the created path into “Make Selection” and press the Delete key and voila the background is removed.

Footwear Shadow Creation

Using shadows for the product images is a trend to make them appear natural, artistic, and elegant. To raise the level of your product imagery, it is crucial to add shadows and make them web worthy. Creating an artificial shadow is a part of shadow creation technique.

Natural Shadow

A Natural shadow when added gives a realistic feel to the footwear and lends originality. It enhances the shopping experience of buyers and overall uplifts the visual appeal of the website.

Reflection Shadow

Reflection shadow adds dramatic effect and makes the footwear appear as if it has been laid down on some reflective surface like a mirror, glass, or water. Everyone in e-commerce understands the significance of this task. This is achieved by various tools in Photoshop with a blend of artistic and technical skills.

Footwear Cropping and Resizing

To get appropriate e-commerce complying images, one of the basic fundamental of image editing is cropping and resizing. One can’t depend on the camera to get the right sized images; it will either give you larger or smaller size product pictures. An expert can meticulously create accurate image fit for the website.

An accurately centered image enhances the visual look of the footwear. And cropping is the best way to remove unwanted objects around the subject. While doing cropping and resizing, ensure not to lose image quality.

High-End Retouching

Spick and span images is the key to attract customers towards a product. But sometimes the images contain a speck of dirt, spots, and scratches, etc. that are alarming for high-end quality product pictures. They need to be cleansed. Through various tools in Photoshop like the liquefying tool, certain flaws are tweaked to obtain high-definition imagery. Our keen eye for every detail and fixing it in Photoshop helps our clients obtain world-class visual content.

Footwear Color Enhancement

Shiny & glossy and true to its actual color, that’s how your footwear imagery should look, right? An unrefined image doesn’t meet high-quality standards, essential for an e-commerce website. Its journey from pale appearance to radiant is achieved by enhancing its brightness, contrast, and sharpness. In order to produce better quality images, balancing these factors becomes very crucial and the editors meticulously perform this task smoothly in Photoshop.

Alignment Adjustment

Badly aligned lines or crooked horizon is a common mistake committed by every photographer. The human eyes love to look at an image that has conventional straight alignment instead of unusual angles. If there are any odd angles, the consumer will turn away from the product. The easiest way to fix your images is by outsourcing them to a Photoshop expert who exactly knows how to tweak them to sheer perfectionism.

Get 360˚ Images

To provide an innovative shopping experience, 3D or 360-degree photo is one of the latest trends spreading like a wildfire. And much of that has to do with increasing consumer demand for platforms to deploy the latest technologies to allow them to have a more realistic online shopping experience.

Interactive 360° imagery on your online store increase conversions reduces return rate, and stand out from others. 360-degree imagery is tweaked and stitched in Photoshop using 36-72 shots of a product from all angles to obtain a rotational 3D view, which takes up to 2-4 hours. This gives the ability to zoom in on the product and rotate it to get a feel for the textures, quality, and details. Kick your footwear sales on High Gear with 360-degree images.

Besides these major editing techniques, you’ll also find many other techniques applied on footwear images. Many people have a misconception that Photoshop is a bane and many state it as boon. Brands that have accepted this software with warm hearts have added value to their products which gave them an edge in the market. To enhance any shoe image, photo editing is inevitable.

– Boost-up Sales

For the e-commerce industry visualization is of paramount importance. Converting prospects into customers is only possible by serving impeccable visual content at their end. Outsourcing helps to obtain high-quality footwear images created with high-end footwear retouching which uplifts your brand’s visual representation leading to increased conversion rate.

– Increase Traffic

Just think by stepping into a customer’s shoe. What do you do when you see an impressive footwear image online? The answer is simple you examine the product from every angle, zoom in to see every minute detail, and judge by the quality of the image served at your end. You further go on to look for various other options; more time spent on website means increase in traffic. Thus well-edited images boost customer engagement leading to increase in web traffic.

– Cost-efficient

Well, the benefits are inter-connected. If one thing happens only then the other benefit rolls in. When you outsource your images to a third-party expert you leapfrog from technology constraints and save up to 50% operational & remuneration cost incurred on in-house content creation, which means you enjoy a higher amount of profits.

– Upsurge ROI

The business owners invest in the business intending to gain on the investment. If there is no good amount of return on investment then it is of no use to invest so much money. When you upload high-end visual content it will attract more customers and lead to significant conversions. The more sales, the more revenue.

Do it all with Prepress India

If you are looking for a perfect outsourcing agency that can really help you uplift the visual content on your website, you got to collaborate with the most renowned outsourcing firm i.e. Prepress India, trusted by the top international brands for retouching their images.

With 15 years of e-commerce experience, we are pioneers of the industry. We always listen and customize images based on what you want. From simple footwear to complex-shaped ones: be it men’s, women, or kids, we have retouched millions of them. Thus, no matter what the need of your footwear brands is, our high-end image retouching services cater it all. All you need to do is push forward because we have got your back.

Some of the brands we have co-created with are:-