Ever wondered what would happen if a customer visits your online store and notice the poor quality and highly unattractive e-commerce visual content? The answer definitely is it will not only affect your sales but also your brand. Today’s consumers have a lower tolerance than ever for low-quality visual content. Getting traffic to your website is great, but if that traffic doesn’t convert, it’s almost useless.

The burning question still remains how can I (retailer) increase conversions and decrease returns? The answer is simply to optimize your visual content by outsourcing it to professionals. And we here at Prepress India are the professional masters, decked with varied content solutions to suit your brand’s sine qua non.

With nearly 15 years of e-commerce experience of collaborating with top brands and consigning millions of images, we bring the best of post-production services, roadmap, tools, and processes to deliver a fully-integrated visual content creation experience that elevates your brand and increases conversions & significantly decrease returns.

No matter the social channel, we understand how critical it is for brands to perform in the social media space. Our teams of visual content creators take care of all your content needs like images, videos, CGI, and 360. Your daunting task of enhancing visual content is a cakewalk for us.

Let’s take down the creative road, how our ranges of content solutions can help you overcome the struggle so you can define, design, and implement a winning visual content strategy.

Video Production

Just imagine you are planning to buy a bicycle online. You find one that exactly fits your budget and has the entire specifications you desire, but it is from a brand that you don’t know. Other than searching for reviews, how will you find out more about the product and the company selling it? What if you get a video to see the bicycle in action? Wouldn’t it be prodigious? That’s where e-commerce videos come into play.

There has been a paradigm shift in consumer behavior from still images to engaging videos of products. A product video is a demonstrative visual tour that showcases the looks and benefits of a product. Video content can delight your customers, proving to be a gold mine in the e-commerce world. A well-developed content strategy can increase landing page conversion up to 80%, increase engagement by 4x, and retain your audience through compelling content that keeps them with you longer.

Outsource your video content to experts, and we (Prepress India) here are masters of creating dynamic videos. If it has to end up on a screen – our teams envisage it, forge it, hone it, and make it work for your brand. Always on the leading edge of creative tech, we’re constantly scrutinizing techniques that give you new ways to break through bestrew. With Prepress India it’s just not a claim; it’s your day-to-day reality shaping and elevating the e-commerce industry. Increase conversions with stellar video content by collaborating with us.

360 Image Editing

While shopping online, many customers do not have the same experience as that of walking into a physical store. Therefore an e-commerce business, your job is to replace the offline sensory experience with a 100% visual one. This is where 360-degree images come to your rescue. Spins can be shown as a series of images in a carousel, as animated gifs, or even in video form. Enabling to view the product in 3D rotational form, gives the ability to zoom in the product and rotate it to get a feel for the textures, quality, and details. 360° imagery has hit the big time. It is the easiest path to increase conversions and create engaging e-commerce product pages. A truly interactive shopping experience is vital for e-commerce success.

360 imagery caters a richer shopping experience by:-

Enhance Experience

Combining rotating 3D imagery with 4K (high definition) zoom functionality is a powerful way to give your visitors a sense of control, making it seem like a real interactive in-store kinda experience.

Increased Brand Loyalty

Multi-angle imagery and 360 views provide the epitome of detail and realism to enrich your e-commerce visual content. Images are static and 360 views are dynamic, it enriches the user experience and builds up trust by connecting with your products, culminating in higher conversions, and decreased returns.

2x Ameliorate Engagement

360 rotation functionality, significantly improve your web session duration by offering interactivity. According to an anonymous source; 360 rotation also positively affects consumer mood and reduces perceptions of purchase risk.

Stitching a quintessential 360 imagery can take up to 3-2 hours, buy outsourcing it to the professionals you can procure your visual content in nick of time. Prepress India with its virtuoso team of editors has mastered a process that delivers vibrant 360° images. We fuse the artisanship of perennial arts with modern technological advances, offering your customers a truly interactive shopping experience. Ours burnish processes of content creation simplify things for our clients.

Computer Generated Images (CGI)

If we offer a couch in four sizes and ten colors and perhaps add 3 shades six months later, we can use CGI to quickly and easily enable our customers to see all the variations in the exact color and tone, without having to photograph the product again. CGI has revolutionized what’s possible in content creation.

Augmented reality is shaping the future of the e-commerce industry touching consumers’ lives in a multitude of dimensions. CGI offers incredible advances in content efficiency, effective merchandising, and user experience.

The advantage of CGI in e-commerce is that it allows you to customize all conceivable features of your visual content faster and facilely. CGI has proved to be a boon for many retailers within travel, fashion, home, furnishings, automotive, as well as other industries.

So why should your retail brand consider ditching traditional production methods in favor of product content with computer-generated imagery?

We’ve stated a few reasons below:-

• Variations of texture, hue, and environment of the same product can be integrated without significantly increasing the general cost and time-to-market.
• CGI captures the feature of augmented reality to increase customer engagements and build a better-branded experience overall.
• With CGI you can create full-tilt scenes that help highlight your product line’s best assets, while also creating the right atmosphere for your customer, evoking a solicit feeling.
• Time to market is accelerated because the entire product portfolio is available to retailers and can be brought to the market more quickly.

To elevate your brand’s virtual identity, outsource your CGI requirements to a third-party pre-equipped with high-end technology and global talent to empower e-commerce virtual content and customer engagement.

We at Prepress India infuse art with technology to create next-level content for every platform, scale, and budget transfiguring the e-commerce industry. Whether it is Augmented, Virtual, or Mixed Reality applications or fully customized visual configurators, we can provide you with all the assets necessary to allure your customers.

E-commerce Post-Production

Image editing is the art of modifying or enhancing your brand’s visual identity with the help of high-end retouching and high-end technology used by the experts. Every genre of photography needs a good presentation and to maintain that every imagery needs a bit of altering. Images are altered and made flawless that soothes onlookers. Maintaining the consistent quality of bulk images for your e-commerce website can be time-consuming and implementing all the techniques to enhance it can be daunting.

Leapfrog all the physical development costs and technology constraints by outsourcing images as they already have a pre-developed visual content strategy to lead you ahead of the curve of your business growth both online and offline. This will accelerate your brand’s time-to-market and impeccable imagery quality will increase the conversion rate. An outsourcing company possesses highly skilled editors who specialize in creating unique visual identities by converting simple-looking imagery to striking with their specialized skills of masking, clipping, recoloring, color correction, add shadows/reflections, high-end retouching, ghost mannequin effect, background removal, and many more.

There are vague catbird seats of e-commerce image editing, that adds to the value of a retouching service provider:-

• Access to Global Talent

An outsourcing agency is fully equipped with professional editors who can increase your images’ visual appeal, with a diverse range of content solutions.

• Phenomenal Quality Control

The workflow of an outsourcing agency is designed with consistent quality in mind. Highly skilled and dedicated teams are more than capable of delivering enthralling images, fully up to par with your specifications.

• More Focus on Core Competencies

The senior staff can focus more on core aspects of business and creative stuff minimizing stress levels because an outsourcing agency can fully manage your image editing requirements. So just sit back and relax!

• One contact for a range of managed services

An outsourcing agency has an array of stalwart artists delivering processed images overnight, which means faster turnaround time.

Prepress India your Best Post-Production Partner

There are countless benefits that you can derive by collaborating with an outsourcing firm. The convolution of the required editing is no longer a reason to do the work yourself; we at Prepress India have a sought-after team and the largest visual content developing studio for you. Our zealous team works dedicatedly to create high-quality content at speed and scale. We create your visual content for end-to-end e-commerce success.

The emergence of technology has catered high-end content solutions for the e-commerce world. And with the change comes opportunity; the chance to reach more customers, more often, and in more ways. Seize the moment! Optimize your product images by various services available at your end which will automatically increase conversions and decrease returns. Enabling you to grow at speed and scale and elevate your brand’s visual identity better off others.

We at Prepress India convert your images within 24 hours, to know more reach out to us today.

Start gaining new customers today!