What Really Goes into Retouching of High-End Fashion Images ?

What Really Goes into Retouching of High-End Fashion Images ?

High-end fashion image retouching is all about keeping the details intact, without losing texture and craft a distinct visual image that looks as natural as possible. High-end image retouching produces the epitome of visual content quality which is not only the king of any brand; it is the soul of the brand’s sale and marketing strategy.

The main goal of photo retouching is to contemplate all the little things, to keep the foundation, but to tastefully remove all the flaws without leaving a perceptible trace behind.

Baking Raw Images to Sheer Perfectionism !

High-end fashion photos should not feature wrinkly or bulgy clothes and flabby models. From removing pimples, blemishes, and stray hair in beauty shots to removing distracting features in backgrounds, our retouchers exactly know how to enhance fashion images to evoke emotion and seek solicit action from your target customers.

Editors add minute yet significant details like shadows, highlights, contrast, and other specialized features to make your models pop in the images.

Whether it’s liquefying models, multiple masking, retouching clothes or skin retouching, our team smoothens, blends, remove crease from clothes and make adjustments that turn a good picture to a captivating image.

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Look at this image edited by our editors, the after edited picture leaves you awestruck, doesn’t it? Implicating how naturally the image got better without losing its texture and details. With the help of the frequency separation method freckles on the back, dark spots, and unwanted crease on the dress are removed; liquefying tool enabled to taut & tone the model’s hands and butt.

This is a great non-destructive method for softening creasy clothes producing a much cleaner silhouette. The adjustment layer helped in achieving perfect light for the image and tweaking the right contrast for the dress.

Yet for many catalogs and e-commerce sites, mannequins are used instead of the human figures to create a 3D effect of various garment items. Mannequins are removed on the editing desk to give it a hollow or ghostly look called ‘Ghost Mannequin Effect’.

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Look at this another image retouched by our editor, did it leave you bewildered how the image went from dour to illuminate? Photoshop’s Levels command enables to correct color values and any color dispositions seen in the image above, the color red is enhanced and unnecessary wrinkles are removed from shirt and trousers.

The same shirt and trouser can be recolored by digital swatch matching ensuring that color is faithfully produced to match the original fabrics and materials. The result is always consistent colors, regardless of the product.

Minute, yet significant detail like flyaway hair might look untidy in the image. For a sleek, refined look use the Selection Edge tool, make use of contrast and feathering sliders. After attaining your desired selection, go to the healing brush for the rest of your flyaway hair edits.

Ally with Global Leaders

Overseas fashion brands have allied with Prepress India, benefited by increased sales, traffic generation & branding and higher revenue. The world-class visual content produced at PPI made it the world’s global leader and favorite of top brands in UK and Europe. Following are some of the fashion brands we are happy to co- create with:

  • NIEMAN MARCUS
  • MACYS
  • ANN TAYLOR
  • MAURICES
  • CATHERINES
  • HARVEY NICHOLS

Prepress India is all about crafting iconic images and building conscientious relationships with our e-commerce brands. With 15 years of experience working on various genres of visual content, our highly skilled team has worked from high-profile global digital platforms to print platform’s content in order to elevate their visual identity and market positioning.

Execution of high-quality visual content helps convey your narrative through images. We create visual content that breakthrough any media and at any scale.

From complex color and material change to beautifying and cosmetic enhancement, our retouching experts excel in the industry.

Roll with us!

For fashion retouching services easy-to avail, Prepress India has designed a sophisticated online interface system. Share your bulk images via CRM platforms, Dropbox, data transfer channel, Digital Asset System (DAM).

Directly working with photo studios, fashion photographers and brands have helped them achieve high- volume standard and advance & speedy image editing services by experts and backed by online quality control and project management.

Prepress India

World's largest image editing company assisting online retailers, e-commerce photography studios and editorial photographers.

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